Protect Our Winters Germany
Alongside our efforts to save as much CO2 as possible and in future to operate on a climate-neutral basis, raising awareness about climate change within our community is a matter close to the heart of our subsidiary ALPINA as well. To this end, ALPINA entered into a partnership with Protect Our Winters Germany (POW) at the start of 2024.
POW’s mission is to bring the outdoor community together in the fight against manmade climate change and to promote responsible behaviour in our mountains. As part of this community, ALPINA is supporting the global network POW in its activities aimed at highlighting the impacts of climate change.
In a first step, all ALPINA employees were invited to attend a workshop aimed at raising awareness and exploring how each person can make a difference in their everyday working life.
Through the POW partnership, ALPINA is seeking to also motivate and inspire its own customer base to lead more sustainable lives and discover new paths to achieve this. In September 2024, ALPINA supported the POW Mobility Month, in which people were encouraged to leave their cars on the drive and travel by bike instead. In just a single month, ALPINA inspired over 100 cyclists to cover more than 3,000 kilometres on two wheels.
